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Design Excellence Award : DEmark 2026

Winner Benefits

  1. Trophy and certificate
  2. Special opportunity to compete on the world stage. DEmark award-winning products are automatically eligible for the second round of GOOD DESIGN AWARD (G-Mark) (**subject to organizer conditions)
  3. Winners with the highest score in each category receive Prime Minister's Export Award in BEST DESIGN category as determined by the Export Business Award Committee
  4. Opportunity for special awards: Social Impact Award and Aspiring Designer Award as determined by the committee
  5. Publicity of award-winning works through online and offline promotional materials and exhibitions at domestic and international trade fairs
  6. Rights to use DEmark logo on award-winning works for marketing and promotional purposes
  7. Opportunity to be selected for design promotion and marketing activities domestically and internationally, such as Bangkok Design Week, Milan Design Week, Maison & Objet, and other promotional activities subject to project conditions

Extension Programs for Winners

1. Collaboration with International Design Awards

This year, plans include inviting representatives from German awards such as Red Dot Design Award, iF DESIGN AWARD, or GERMAN DESIGN AWARD to serve as judges, with preparations to showcase DEmark works at Ambiente fair in Frankfurt, Germany in fiscal year 2027 to promote Thai design and create commercial opportunities in the European market.

2. Promotion Support from Partner Agencies

Such as promoting winners to participate in activities by Creative Economy Agency (CEA) for related activities (if available) to support international award applications.

3. International Activity Promotion for Winners

Through SMEs Pro-Active project of the Department of International Trade Promotion, participating in trade fairs and other activities per project requirements. BEST DESIGN winners receive additional rights for 8 activities (totaling 32 rights for 4 activities in fiscal year 2027) subject to SMEs Pro-Active project criteria.

Additionally, for international award applications such as WAF (World Architecture Festival Interiors) for Interior Design, Red Dot Design Award covering various categories, or other international awards, coordination will be discussed with the International Trade Strategy Office or overseas trade offices as appropriate.

DEmark Committee Evaluation Steps and Methods

(1) Application Screening

The secretariat reviews applications submitted via DEmark website. Applicants who meet qualifications and provide complete information will be notified to bring works for display for committee evaluation in the next round.

(2) First Round Evaluation

Committee evaluates all works initially and votes Pass/Fail based on all 5 criteria. Exception: For 3 categories (Interior Design, Industrial & IoT, System Service & Digital Platform), applicants must present to the committee. Works receiving votes from more than half of the committee pass to the second round.

(3) Second Round Evaluation

Committee evaluates works passing to the second round by scoring (100 points) using A/B/C criteria: Level A = 80+ points, Level B = 70+ points (committee may discuss for additional consideration), Level C = 60+ points. Works with average score of 80% or higher receive DEmark Award.

(4) BEST DESIGN Selection

DEmark committee nominates 2 works per category for PM's Export Award BEST DESIGN consideration. Additional criteria: export experience or service design experience with international clients or foreign brands in Thailand.

(5) Special Award Consideration

Committee votes on 2 special awards from DEmark recipients: Social Impact Award (outstanding design with social and environmental impact) and Aspiring Designer Award (outstanding work by emerging designers).

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